Mobile Engagement: Beginning of a new Era in Digital Marketing

Mobile Engagement: Beginning of a new Era in Digital Marketing

In today’s world mobile phone has been evolved to smart phones and is a necessity of an average person from teen ager till working force and Adults. The term “mobile devices” applies to a number devices becoming more common when discussing about mobile phone or a tablet. Mobile phones are changing the way in which we access internet and communicate with each other. It has revolutionized our lives with the variations of its usage and the ways of communicating with it.

There are different types of mobile devices being used broadly categorized as basic, feature or smart phones, and tablets and also considered a mobile devices:

Basic: These phones provide basic call and text messaging capabilities. All basic phones provide only entry level communication, GSM standards allow for marketing, advertising and even mobile payments.

Feature: These colour screen phones facilitate the basics and often have a few multimedia applications such as cameras or MP3 players. Most feature phones have WAP capabilities, which is a GSM protocol aimed at providing wireless information and telephonic services.

Smart phones: Black berry, Apple’s iPhone, Google’s Nexus one, PDAs and other smartphone devices, are moving closer to the benefits offered be desktop mobility and still integrating.

Tablets: are touch screen personal computer devices. They have wireless adapters for internet connectivity. Designed to be used by an individual but rather allow users to interact directly with the machine. Also recognizes both the keyboard input and hand writing recognition.

For brands, there are two opportunities for developing content for mobile phones:

Mobile web development: Mobile websites makes it possible for users to access information about your brand on the move where ever they may be, as long as the phone has browser and internet connection.    

Mobile applications: Applications for mobile phones which could be a fuel calculator or a recipe index etc. there are many developers who create apps in order to sell downloads and derive income.

The reasons for marketing through mobile phones :

·         It is personal.

·         Always carried.

·         Has built in payment system

·         Available for point of creative inspiration.

·         Provide accurate audience measurement.

·         Captures the social context of media consumption.       
If you liked my content feel free to share &
Follow me on
My instagram
My Facebook
My twitter

Till my next blog

PPC: Evolution in Digital Marketing

PPC: Evolution in Digital Marketing

PPC: Pay per Click is an advertising system where advertiser only pays for each click on their advert. It is used by advertisers to drive traffic on their clients website by targeting keywords used by the users on the search engines.

PPC advertising has revolutionised the online advertising industry. PPC adverts not only just runs on search engines but also on content sites and social network. PPC generates 99% of the google revenues.

“Google reported revenues of $8.44 billion for the quarter ended December 31, 2010 which was an increase of 26% compared to the fourth quarter of 2009.”

PPC Advertising:

·        On the search engines are based on the keywords means that it is based on the search term that a user enters into a search engine.

·        On Social networks such as Facebook are based on interests and demographics that user enters into their profiles.

The beauty of PPC advertising on search engines is that the adverts are displayed when potential customers are expressing intention- they are searching for Products or services.

PPC advertising is used for a number of channels and platforms PPC advertising is usually run as an auction model, so advertisers place bids

to appear based on certain criteria. The advertising platform determines when

Adverts are eligible to appear and serves them as appropriate. The advertiser then pays for advertising platform when their advert is clicked on.

Types of PPC advertising depending on the environment they appear:

1.     Search PPC advertising: Refers to the adverts that appear on search engine results pages. Platforms for running these adverts include Google AdWords and Microsoft’s adCenter. Targeting based on search term used.

2.     Display advertising: Adverts appear on the content pages such as news sites. Targeting is based on the content of the page or behavioural, based on the behaviour of the user to whom that advert is served. Strong growth could be perceived.

3.     Social networking advertising: Social networks include Facebook, YouTube (via Google’s AdWords) and LinkedIn. Targeting is often behavioural, based on user interests, or demographics, but can be keyword or content based as well (especially for YouTube advertising). Adverts are shown to users of social networks.

4.     Mobile network: With the increasing smartphone users, and users using search engines display sites. The type of adverts used are Text and banners. Example includes Adwords. Advertisers target through keywords and content, behavioural topics, catagories and demographics.

Targeting Adverts: 

PPC adverts are targeted in various ways from keyboard targeting on search engines to behavioural and demographic targeting on social networks.

Search engine requires advertiser to enter the keywords for which their advert should appear and list of keywords determines search queries for which the adverts could appear.

Google adwords use following Match type:

Broad match means that your advert will appear for the keywords you have

entered, as well as search terms which contain your keywords and any other

words in any order, as well as some variations of your keywords. Say you have chosen the following keywords, and this is set to broad

match:

tennis shoes

Your advert could appear for all of the following searches:

tennis shoes

red tennis shoes

Phrase match, which is denoted with quotation marks around the keywords

(“phrase match”) means that your advert will appear only for search terms

which have your keywords in them, in the same order, though other words may

also be in the search term.

If you changed the same keywords to phrase match, they would look like:

“tennis shoes”

Your advert would appear for:

tennis shoes

tennis shoes red

The broad match modifier is an additional targeting option that gives you

tighter control than broad match, but wider reach than phrase match. It’s

implemented with a + before the keyword, e.g. red +sneakers.

Using a broad match modifier means that a variation of the marked

keyword must appear in the search query. Using

red +sneakers

Your advert could appear for:

red sneakers

red trainers

Exact match, denoted by square brackets ([exact match]), means that the advert

will only appear for search terms exactly the same as the keywords selected.

Now change the keyword to exact match:

[tennis shoes]

Your advert will appear for searches for:

tennis shoes

Negative match, denoted by using a dash in front of the keywords (-negative),

means that your advert will not appear in searches using that word, no matter

what other words are used.

Use the broad match example, and include a negative match:

red shoes

-tennis

Your advert would appear for:

red shoes

smart shoes red

Thus these is the evolution in search engine marketing and social media marketing by PPC advertising
If you liked my content feel free to share &

   Follow me on

My instagram

My Facebook

My twitter

Till my next blog

Art and tactics of Digital Marketing

In my previous blog we came to know about the growth of internet and its wide use

But

In these post we will know how Business are using several tactics not only just to increase their profits but also to increase their customer base.

What is Digital Marketing Strategies????

If marketing creates demand, digital marketing drives the creation of demand using the power of internet. Internet being not only an interactive medium. It allows exchange of currency, comparison of prices which has differentiated retail industries to focus on prices which ultimately leads to customer benefits.

Internet is not only just an interactive medium but it also allows for an exchange of values.

A SWOT analysis is essential to evaluate your business and your market.

Digital marketing has technology at its heart and thus all channels of a brand operate as a greater whole.

Digital marketing can achieve many things in terms of users and value creation. Various digital tools and tactics are available once we define our marketing objectives.

Tactics	Outcomes
Email marketing	Customer retention
Online advertising	Branding and Acquisition
Affiliate marketing	Sales and Branding
Social Media	Branding and Participation

Digital marketing has technology at its heart and understanding the value that technology can add to peoples experiences of your brand.

Digital marketing strategy is highly empirical and strategic thinking should start by being mindful of ROI and the ways in which this can be measured.

This measurement focused thinking would allow you to optimise your tactics and performance in order to create most valuable, deliverable brand story, the most optimised conversion funnels and the highest ROI(Return on Investment).
If you liked my content feel free to share &

   Follow me on

My instagram

My Facebook

My twitter

Till my next blogMore on my next Blog

New Trend of Marketing

"The Internet has been the most fundamental change during my lifetime and for hundred of years."-Rupert Murdoch, media mogul

Almost overnight, the internet's gone from a technical wonder to a business must." by Bill Schrader, businessman 

With the rise of Digital Age, there had been tremendous changes in the technology and approach to it. 

There has been a creative destruction of traditional medium and conversion to digitalization.

So what replaced them?

With the rise of the technology there has been wide increase among the internet users which peaked in 2010 with 1,966,514816 users worldwide.

And with the rise of breakthrough communication devices like smart phones and tablet computing there is high traffic on Internet.

It has changed the way we communicate, entertain, seek and receive information by emails blog and social networks to communicate and share with others.

Digitalization has effected media, Consumers and Businesses.

If you liked my content feel free to share &

Follow me on

My instagram

My Facebook

My twitter

More in my NeXT Blog